I rarely choose projects by how much they stand out — I’m more intrigued by the credibility and depth of the message, because that decides how long they last on the market. This one is clearly one of them.
The Cetina campaign “The most beautiful story from nature”, which I voiced, made the BalCannes shortlist at Dani komunikacija in two categories: Best on Market — Non-Alcoholic Beverages and Best in Channel — Best TV Spot & Film.
Congratulations to the CTA komunikacije team, who know how to make stories that last and give — a good story needs less to be more.